Starting Point Recruitment already had a strong reputation, particularly in Walsall, where the business had built an established local presence over many years. More recently, with offices now in both Walsall and Birmingham, the company was entering a new phase of growth and needed a digital presence that better reflected its wider reach across the West Midlands.

Although the business already had a website, it had never really been developed as a long-term growth tool. The brand, messaging and online visibility no longer matched the quality of the service or the direction of the company. Starting Point Recruitment was looking to modernise its image, strengthen its position in Birmingham, and present itself more clearly as a people-first recruitment agency supporting both employers and job seekers across multiple sectors.

Turtle Media was brought in to redevelop the website and support the company’s search engine optimisation strategy, creating a stronger platform for sustainable growth. The aim was to help Starting Point Recruitment generate more direct visibility online, broaden its commercial reach, and reduce reliance on Government-led contract opportunities by building a steadier flow of enquiries from businesses and candidates across the region.

With more than 20 years of trading history and an established reputation in Walsall, this was not a simple website refresh. Starting Point Recruitment had built trust over time, and as the business expanded its presence into Birmingham, the challenge was to modernise the website without losing the credibility and familiarity existing clients already associated with the brand. The business now positions itself across both Walsall and Birmingham, serving employers and job seekers across the wider West Midlands.

From an SEO perspective, the project required careful handling. Long-established businesses often go through changes to addresses, phone numbers, service pages and location targeting over time, and those details act as important trust signals for both search engines and users. Protecting that trust while improving visibility was a key part of our work, particularly as the company grew into a new city and needed stronger search presence for terms linked to recruitment in Birmingham and the West Midlands. The live site now reflects offices in both Walsall and Birmingham, alongside a broader regional reach.

Our role was to make sure the new website supported that growth without disrupting the authority the business had already built. That meant creating a more modern digital platform, strengthening local SEO signals, and ensuring trust was not only maintained but improved as the company evolved. The result was a website better positioned to support long-term growth, stronger local visibility and a more consistent recruitment brand across both key locations.

We've now delivered 2 websites for SPR during our time together. The website now features around 45 more pages, ongoing blog content and is mobile-friendly. 

SEO has grown month on month with over 1 million impressions in a calendar year. This has given the company something real and tangible that can help it grow.